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Originally Posted by robereno  Okay Guys here is the question. Our prices on the website are anywhere from the exact same to about 10% higher than ebay. As you guys know we are the kings of ebay but not of direct website sales!! What are your recommendations for getting your focus off ebay and onto the site? Can it be done??
Thanks in advance for the input!! |
Advertisement, advertisement, advertisement.
I am a webdeveloper and almost every single one of the ecomm sites I put up for my customers fail, reason being, poor advertisment campaigns. I try to educate them on search engine optimization (
SEO), advertisement, and longevity. Most die because they are not willing to pay out decent money to advertise and they usually go with google adwords and frankly they do not work. I have viewed the statistics on it and hardly anyone clicks on advertisement banners because they frankly ignore them.
Word of mouth is a great source, I have personally bought an item or items from you guys off of ebay and would recommend you to others but I would also recommend a few others that I have purchased from as well.
Your email campaign is sort of working since I do view the site once in a while to view the latest advertisement items.
One thing that does come to mind! When I received my club from you guys I didnt notice any advertisement in the box, it was just the club and that was it. Try giving a discount code with the purchase of an ebay item only available for online purchases.
If you need any help with anything let me know.