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Old 06-12-2008, 03:52 PM
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Think about the "buzz" created in a golf forum leading up to the giveaway and then the follow up "buzz" created when the winner reports back.

I think of it as interactive advertising.

Taking this just a step further, what if the winner(s) were mentioned on the air along with the name of the website they came from? Would you be more inclined to watch if you knew MCDavis was going to be on CBS with an ST mention? Would you remember who gave the prize?

As for 24/7/365 talk about a particular event, that is not what I mean. Of course it would get boring. I'm thinking the person would be a normal every day poster and only chat up their event a couple of months in advance and for awhile afterward.

Now I must say that this is all PURELY HYPOTHETICAL> There are no plans for anything like this, no prizes, no nothing. But in conversation with my sister ( a Media director with the Travelers Championship) I hatched this idea and am wanting to develop it some and see what she thinks.

She did say that the PGA was intrigued with the Travelers outreach to golf blogs (which I don't see, frankly) and may wish to copy them, yada, yada, yada.

From an advertising standpoint I see golf blogs and forums as a HUGE untapped resource for people who run PGA events.
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