Honda Commercial

[warbirdlover]

Subject: Honda Commercial



Something for all you engineers out there, This takes about 2 minutes, but is very interesting! I can't figure out tho the tires going up hill???

Read the info first, and then watch the clip.

And you thought those people that set up roomfuls of dominos to
knock over were amazing. There are no computer graphics or digital
tricks in the film. Everything you see really happened in real time
exactly as you see it.

The film took 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions.

The film cost six million dollars and took three months to
complete including full engineering of the sequence. In addition, it's
two minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us in
clover for a lifetime.

However, it is fast becoming the most downloaded advertisement
in Internet history. Honda executives figure the ad will soon pay for
itself simply in "free viewing" (Honda isn't paying a dime to have you
watch this commercial!).

When the ad was pitched to senior executives, they signed off on
it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world.
To the horror of Honda engineers, the film makers disassembled two of
them to make the film.

Everything you see in the film (aside from the walls, floor,
ramp, and complete Honda Accord) is parts from those two cars.

The voice over is Garrison Keilor. When the ad was shown to
Honda executives, they liked it and commented on how amazing computer
graphics have gotten.

They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet.

http://www.albinoblacksheep.com/flash/honda.php
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[VtDivot]

this one is actually legit (mostly)

http://www.snopes.com/autos/business/hondacog.asp

[SiberianDVM]

Holy cow! Amazing!

Why can't we get ads like that here in the USA???

[Adam Pettman]

Yeah we've been watching that one for ages. + why they didnt just do some editing, I dont know.

[BigJim13]

Originally Posted by SiberianDVM

Holy cow! Amazing!

Why can't we get ads like that here in the USA???

Its to much for the American public to handle, thats why. It takes to long to, as we all know, Americans have a very short attention span...

[Farquod]

Originally Posted by warbirdlover

I can't figure out tho the tires going up hill???

Maybe they were going for Escher instead of Rube Goldberg?

I looked that that sequence again. It looks like they weighted the tires pretty heavily to make them roll uphill.

[JEFF4i]

That is awesome!

Go Honda!