Big rumor confirmed... - Shot Talk

**ManchesterGolfer** · iTrader: (0) #1 (**permalink**) 03-02-2007, 02:22 PM

By Callaway. Lyle was right. This is a page lifted from Callaway's website.

Ernie must have seen my Aviator and thought 'I want a bit of that' Can't fault him really.

Callaway Golf announced today that it has reached an agreement with PGA and European Tour player Ernie Els. Currently ranked No. 6 in the Official World Golf Rankings, Els is expected to begin his endorsement by playing the HX Tour 56 Golf Ball, carrying a Callaway Golf bag and wearing a Callaway Golf logo on the sides and back of his cap. He will work with Callaway Golf in the coming weeks to determine the woods, wedges and putter that best suit his game.
“I’m extremely excited to partner with Callaway Golf because of its ongoing product innovation and commitment to making the game of golf better for all golfers,” Els said. “I am always looking to improve my game and my new relationship with Callaway Golf will play a key role in achieving this.”
Nicknamed “The Big Easy” for his effortless golf swing and easygoing demeanor on and off the course, the 37-year-old Els is a three-time major championship winner. He captured the U.S. Open in 1994 and 1997 and the British Open in 2002. In 2006, he earned $2.3 million in prize money on the PGA Tour and won the South African Airways Open. A well-traveled player who competes on several continents each year, Els has 47 career worldwide victories, 15 of which have come on the PGA Tour.
“Ernie Els has the established career and character that aligns perfectly with the Callaway Golf brand and audience,” said George Fellows, CEO and President of Callaway Golf. “At Callaway Golf, we are impressed with Ernie’s commitment to not only improve his golf game, but use his influence to improve the lives of others.”
In mid-February, Els finished third at the PGA Tour’s Nissan Open in Los Angeles, a tournament won by Callaway Golf Staff Professional Charles Howell III in a playoff over fellow Callaway Golf Staffer Phil Mickelson. Els becomes the third South African on Callaway Golf’s professional staff, joining golf legend Gary Player and 22-year-old, up-and-coming star Charl Schwartzel, who plays on the European Tour.
Els also plays an integral role in several successful business ventures including the Ernie Els and Fancourt Foundation, which mentors youth that show a talent for golf and come from under-privileged backgrounds. The foundation provides financial, educational and moral support to help members reach their full potential. In addition to his charitable commitment, Els has designed many famous golf courses around the world and is involved in a highly respected winemaking venture.

atlgolfer · iTrader: (0) #2 (**permalink**) 03-02-2007, 02:27 PM

nice read, thanks Manchester....

Andy_79 · iTrader: (0) #3 (**permalink**) 03-02-2007, 02:31 PM

Found that quite hard to believe when I heard that this afternoon there....

**ManchesterGolfer** · iTrader: (0) #4 (**permalink**) 03-02-2007, 02:32 PM

Intreasting to see he WILL switch to the Callaway ball? I know WBL was wondering about that one. He will also use the woods and wedges but not the irons from the sound of it? Does he have an old set of irons that he uses ala Westwood, or does he just not fancy the chunky Cally's?

**VtDivot** · iTrader: (0) #5 (**permalink**) 03-02-2007, 03:03 PM

“I’m extremely excited to partner with Taylor Made, Titleist Callaway Golf because [they paid me gobs of cash] of its ongoing product innovation and commitment to making the game of golf better for all golfers,” Els said. “I am always looking to [increase my net worth] improve my game and my [long term contract] new relationship with Callaway Golf will play a key role in achieving this. [until someone with more money comes along]”

"And I think Annika is way hotter than DL3"

Rockford35 · iTrader: (5) #6 (**permalink**) 03-02-2007, 03:08 PM

Quote:

Originally Posted by VtDivot

“I’m extremely excited to partner with Taylor Made, Titleist Callaway Golf because [they paid me gobs of cash] of its ongoing product innovation and commitment to making the game of golf better for all golfers,” Els said. “I am always looking to [increase my net worth] improve my game and my [long term contract] new relationship with Callaway Golf will play a key role in achieving this. [until someone with more money comes along]”

"And I think Annika is way hotter than DL3"

Just like David Toms, Justin Leonard, Freddie, ect., ect., ect.

You don't have to being the guys credibility by overstating the obvious. He's just a good businessman in my view.

R35

PS....and DLIII is wayyyy hotter than Annika....

**VtDivot** · iTrader: (0) #7 (**permalink**) 03-02-2007, 05:56 PM

Quote:

Originally Posted by Rockford35

Just like David Toms, Justin Leonard, Freddie, ect., ect., ect.

You don't have to being the guys credibility by overstating the obvious. He's just a good businessman in my view.

R35

PS....and DLIII is wayyyy hotter than Annika....

Great businessman, I applaud him. I agree with you on that point.

His statement however is horse hooey. He did it for the cash, not the product or to improve his game. I guess since he is "endorsing" the product tho, he's gotta say that

Rockford35 · iTrader: (5) #8 (**permalink**) 03-02-2007, 07:06 PM

Quote:

Originally Posted by VtDivot

Great businessman, I applaud him. I agree with you on that point.

His statement however is horse hooey. He did it for the cash, not the product or to improve his game. I guess since he is "endorsing" the product tho, he's gotta say that

The rumours I've read was that he hated the new Titty drivers. Perhaps that leads into his "innovative equipment" quip.

But it could be the 7 figures too...

R35

**VtDivot** · iTrader: (0) #9 (**permalink**) 03-02-2007, 11:09 PM

Can you see Ernie playing X-Tours? They'll have to make him something cleaner.

I can definitely see him hitting the FT-5.

Cally's, been great for Phil. Hopefully their gear can boost Ernie's game too and we can see some more from the "big 4"

Rockford35 · iTrader: (5) #10 (**permalink**) 03-02-2007, 11:24 PM

Rumous floating that he's gonna play the forged set that Roger Cleveland had out testing for a while there. Those were much softer lines and less "Callaway-ish" than the Tours.

He's bombing that Ft-5, averaging over 305 for the two days at the JW.

R35

**Sandpiper3** · iTrader: (0) #11 (**permalink**) 03-03-2007, 12:05 AM

Well callaway has those x-tours. Those are really sick irons and less callaway-esque then pings. Very solid irons, but i would like to see Roger Cleveland real blade iron from callaway, i bet those would be nice.

**LyleG** · iTrader: (1) #12 (**permalink**) 03-03-2007, 08:46 AM

People need to remember that Ernie won his majors and played the best golf of his carreer using cavity back irons (taylor made 300's). So using a tweaked set of x-forged is not out of the question (thats a hint by the way).

ualtim · iTrader: (0) #13 (**permalink**) 03-03-2007, 12:15 PM

The X Forged do not look like Callaways at address. They look like blades. Only when you flip them over and look at the cavity do they start to look like a Callaway product.

**VtDivot** · iTrader: (0) #14 (**permalink**) 03-03-2007, 12:42 PM

Those are beauties!!!

I'd play them in a heartbeat, and I tought the X-Tours were nice. The X Forged are even nicer

**LyleG** · iTrader: (1) #15 (**permalink**) 03-03-2007, 01:46 PM

Pic of Ernie from the range after his round yesterday

look familiar?

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