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Bivens and the Tour

Discussion in 'Golf Talk For Women' started by soxngolf, Aug 10, 2008.

  1. soxngolf

    soxngolf The Chick

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    Well, there hasn't been much controversy over the last year about Bivens, but here it comes again. Check out this article about a few tournaments shutting down, The Fields Open and the Ginn Tribute. You can also link to other articles about Biven's and the tour.

    Let me repeat myself- LPGA Tour Commisioner Carolyn Bivens has to go OTB Sports

    I know that she is trying to get more money for the tour. She is requiring sponsors to pay more for their tournaments, for the scoreboards etc so that the Tour doesn't have to pay. I like the idea, but if they keep losing sponsors and therefor tournaments it will all backfire. :confused:
     
  2. Sandpiper3

    Sandpiper3 Golf Course Designer

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    So she's basically telling sponsors give us more money? And the sponsors are sayin eff that?
     
  3. Harry Longshanks

    Harry Longshanks bow-chicka-bow-wow

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    Not from what I could tell. The sponsors just don't have the money to sponsor the events because of the economy. There is no evidence connecting Bivens to the loss of any of the events. Tournaments die. Look at the International in Colorado on the PGA Tour. It was unable to secure a title sponsor and, as a result, folded.

    I think the author of that (poorly written) article is just a Bivens hater and is looking to rationalize his hate.

    Bivens has a tough job. She has to take a obsolete business model and convert it to one like the PGA that has proven successful. And she has to do it in a faltering economy. The only thing she has going for her is a quality product. Like a swing change, there are going to be some pains during the transition.
     
  4. soxngolf

    soxngolf The Chick

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    Here is another article from a different point of view, but was written before these two tournaments recently cancelled:

    A New Driver at the LPGA - TIME

    Some quotes from it:
    I actually like her ideas. I do think sponsors should pay more, especially with more people watching. The first article talks about the fact that the LPGA Championship will not be keeping the name the McDonald's LPGA and therefor will lose the sponsor. I am happy for that, it should be their tournament. Can you see this weeks PGA being called the Cialis PGA? She is also fighting for a new TV deal as of 2010 where the LPGA would no longer be responsible for finding ad buys, the networks would have to find their own. Again, I like where she is going, but she needs to have the product to back up the money that she wants them to put out. The numbers are going in the right direction, but they need to continue.
     
  5. Harry Longshanks

    Harry Longshanks bow-chicka-bow-wow

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    I completely agree soxy.

    The complaining has been primarily from the sponsors and networks, who got used to a sweetheart deal and didn't want to give it up. Of course they were going to cry foul and point at the person responsible. But what Bivens is doing is in the best interest of the LPGA players. Purses have already gone up since she was brought in.
     
  6. Eracer

    Eracer No more triple bogies!!

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    I'd like to know Annika's thoughts once she retires. Or will she be gunning for a position within the organization and not want to burn any bridges? Maybe she would applaud what Bivens is doing. Bottom line, I'd like to know - truly know - what the players think.
     
  7. soxngolf

    soxngolf The Chick

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    From Annika's "announcement"

    I think that is a pretty good endorsement from the major player on tour. Annika has always been very involved with decisions on the tour and I don't think she would say that lightly.
     

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