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Facebook and PGA TOUR Forge Global Content Agreement

Discussion in 'Golf News' started by Dogfish Head, Jan 30, 2020.

  1. Dogfish Head

    Dogfish Head Well-Known Member TEA is my HERO

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    PONTE VEDRA BEACH, FLORIDA – The PGA TOUR announced an expansive agreement with Facebook to distribute daily highlight packages globally on Facebook Watch in 2020 starting at the Farmers Insurance Open.

    The PGA TOUR will publish daily round recaps and player-specific highlights from more than 30 events, including THE PLAYERS Championship and FedExCup Playoffs.

    These expanded highlights will feature content from the TOUR's core telecasts, along with content from PGA TOUR LIVE, the TOUR's OTT service featuring more than 1,200 hours of exclusive Featured Groups coverage in 2020.

    "We're excited to expand our partnership with Facebook by delivering additional content for our fans," said Chris Wandell, Vice President Media Business Development at the PGA TOUR. "This is in response to our fans' appetite for additional coverage packaged in a way that is convenient for them to consume."

    The TOUR will create a robust and timely highlights experience for PGA TOUR fans around the world on Facebook Watch. Fans can stay up to date with the latest highlights by following the PGA TOUR Facebook Page at https://www.facebook.com/PGATour. Content will be posted daily at the completion of each tournament round. As part of the agreement, the TOUR will also engage fans in its Facebook Group, The Gallery, with interactive elements such as Facebook Lives and Facebook Watch Parties.
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    Source: Facebook and PGA TOUR Forge Global Content Agreement
     

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