I couldn't agree more, well said!Agreed. But his future does not lie with the Pros. That's just a means to an end. His future is convincing golfers that his equipment offers something better, be that added distance, forgiveness, 'feel' etc. So Billy or Zach winning is merely an endorsement that he's doing something right. Oh and they will win at some point. Expect to see the ads that will follow.
When Woosnam won the Masters he was offered a huge endorsement by Maruman to play their clubs. He took the money and his game went south. Was it the clubs? But I think this is different, it looks like PXG took input from their stable and worked with them for several months to custom fit them. It seems a more measured approach.
What will be more interesting is people like Mark Crossfield reviewing them and saying "Boy these things are so easy to hit, they feel amazing and I'm 7 yards per club further". I always watch what these guys play week in / week out. They get to test the best so if PXG is really 'that good' then presumably the clubs will not leave his bag.
PXG is aimed at the higher end of the food chain for people who drive Teslas and fly 1st class. They want quality and have no problem paying for it. They expect to get custom fitted and like the fact that they are playing the same clubs as some of the tour. Time will tell if it is just a novelty factor.
I hope the company does well, it's interesting!