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USGA Annouces New Media Rights Partnership With NBCUniversal; FOX Sports Exits Agreement

Discussion in 'Golf News' started by Dogfish Head, Jun 30, 2020 at 3:13 PM.

  1. Dogfish Head

    Dogfish Head Well-Known Member TEA is my HERO

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    LIBERTY CORNER, N.J. – The United States Golf Association (USGA) announced that the United States media rights for its championships have been transferred to NBCUniversal (NBCU), effective immediately.  


    With the COVID-19 pandemic leading to the shift in dates for the U.S. Open from June to September, finding the necessary broadcast hours presented a challenge for FOX Sports, given their commitments to the National Football League, Major League Baseball and college football. What started as an exploration of how FOX Sports and NBC/Golf Channel could work together [during] this unique year led to a broader conversation and eventual agreement for NBCU to take over the USGA media rights. 


    As a result, NBCUniversal will broadcast the four championships the USGA will conduct in 2020: the 120th U.S. Women's Amateur (Aug. 3-9 at Woodmont Country Club in Rockville, Md.); the 120th U.S. Amateur (Aug. 10-16 at Bandon Dunes Golf Resort in Bandon, Ore.), the 120th U.S. Open (Sept. 17-20 at Winged Foot Golf Club in Mamaroneck, N.Y.) and the 75th U.S. Women's Open (Dec. 10-13 at Champions Golf Club in Houston, Texas). 


    "We are thrilled to acquire the remainder of FOX Sports' USGA agreement, and will carry the designated USGA events, including the U.S. Open, through 2026," said Pete Bevacqua, president of NBC Sports Group. 


    "Partnering with NBCUniversal, including Golf Channel, gives us an unparalleled opportunity to connect and engage with the core golf audience more directly and routinely, and as a nonprofit, to continue to have a significant and lasting impact on the game," said Mike Davis, CEO of the USGA. 


    While the details are confidential, the term of the agreement between NBCUniversal and the USGA will be the same as the previous agreement with FOX Sports, carrying through December 31, 2026, and the financial remuneration for the USGA will remain the same for the duration of the agreement. This allows the USGA, as a nonprofit, to continue to fulfill its mission to champion and advance the game of golf, which includes conducting 14 annual Open and Amateur championships, serving golfers and golf courses and providing pathways into the game. 


    Starting in 2021, when the USGA's full championship schedule will be played, the agreement with NBCU will allow the USGA to continue the uninterrupted coverage it provides to television fans thanks to its longstanding partnership with Rolex. In 2021, that means eight of the USGA's televised championships will be completely uninterrupted, including the U.S. Women's Open and the Walker Cup. For the U.S. Open, thanks again to Rolex, NBCU will continue the tradition of showing the last hour of the final round uninterrupted.


    "FOX Sports has cherished its time as home to the USGA championships for the past six years. This is a relationship and partnership that has been second to none," said Eric Shanks, CEO and executive producer of FOX Sports. "Recent events calling for the shift of the U.S. Open created scheduling challenges that were difficult to overcome. While we are proud of the success we've built over these years, this is a win for golf fans everywhere, a win for the USGA and a win for FOX and NBC Sports."

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    Source: USGA Annouces New Media Rights Partnership With NBCUniversal; FOX Sports Exits Agreement
     

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