AaA,
For me, it's all about how the clubface frames the ball. The topline of the club, how big/small the face is in relation to the ball, the sole thickness. For some clubs, it isn't my fancy. The Hogan's are borderline for me.
To put it differently, if someone gave me a set, i'd play them. But, I wouldn't buy a set because I have many others that look better to my eye. It's totally personal.
If you grab a club off the shelf and have a look at it, sometimes your eye just says no. It's true that "if it works, use it". But for something like this, you have to be 100% commited to use it, or you won't. It's as simple as that. If you hate the look, you won't want to use them.
Hogan makes great clubs and balls, don't get me wrong. My personal preference should NEVER influence your decision before you trying them out. It's totally in the eye of the guy using the sticks.
They're fantasically made and great feeling clubs tho. If I could hit them with my eyes closed, i'd pick up a set. Just my feelings tho, nothing more.
Good luck in your search!
R35