I returned the G400 SFT demo club and took out the G400 Max today. 10.5 * loft, Soft Regular Alta CB shaft. I usually don't fall for the hype, but this club could be where driver ho-ing goes to die. Fairwaysplitter has been singing it's praises and I was secretly rolling my eyes (sorry Nick), but this is possibly the best driver PING ever produced in sound, feel, trajectory, forgiveness and distance. Before I buy, I'd like to try one in R flex just to be sure.......or I could get 2 shafts! The G410 comes out in January - I cannot imagine how it could be an improvement, but it will drop the price on the G400 Max. I think I'll return it when they call me and threaten to bill me for it.