dave.
Well-Known Member
- Mar 20, 2005
- 5,926
- 2
- Thread Starter
- Thread starter
- #31
Tmag
No one disputes that certain clubs don't make it to retail,this doesn't make them better,it makes them more suited to the individual they were intended for.There isn't a secret world of better clubs sitting somewhere that only a few lucky ones can get hold of,this is the bull that certain websites would have you believe.
Take TM.They flood the market with new drivers on a regular basis and pay a fortune to top players to use their clubs.This stratgey works.Few golfers read boards and magazines,the vast majority are influenced by what they hear in the clubhouse,on the range,see on the tele and get told in the pro shop.They see a shop full of TMs,some for draws,some for better players called TP with an open face,some go higher,some have adjustable weights,blah blah blah.But whats important is they will buy the products because of a superb marketing strategy.TM would destroy and credibility they have in the marketplace if the pro in this shop said 'pay me some more and I can get hold of a secret club only pros have,it has softer metal and goes farther'.Ok I am being sarcastic but you get my point.
No one disputes that certain clubs don't make it to retail,this doesn't make them better,it makes them more suited to the individual they were intended for.There isn't a secret world of better clubs sitting somewhere that only a few lucky ones can get hold of,this is the bull that certain websites would have you believe.
Take TM.They flood the market with new drivers on a regular basis and pay a fortune to top players to use their clubs.This stratgey works.Few golfers read boards and magazines,the vast majority are influenced by what they hear in the clubhouse,on the range,see on the tele and get told in the pro shop.They see a shop full of TMs,some for draws,some for better players called TP with an open face,some go higher,some have adjustable weights,blah blah blah.But whats important is they will buy the products because of a superb marketing strategy.TM would destroy and credibility they have in the marketplace if the pro in this shop said 'pay me some more and I can get hold of a secret club only pros have,it has softer metal and goes farther'.Ok I am being sarcastic but you get my point.