I agree about your comments about Nike being in it for a return but the previous post was about pushing products. This add did not push products. It works on more of a image/branding level. Which I think get’s more bang for buck. By not showing specific merchandise they are getting the audience to by in on what is Nike and by doing so elevating their status in peoples mind. This add has an emotional level that many people can relate to and plays on the father son relationship and more specifically about raising a athlete or being mentored by a father.